While people are being told to stay home and social distance, your company messaging is more important now than ever. There’s lots of uncertainty right now with the Covid-19 global pandemic well under way and customer routines and expectations have changed drastically. Whether your 2020 marketing campaign has been re-structured or paused entirely, during these uncertain times there’s an increased need to communicate clearly and effectively with your staff and customers.
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How have your hours and operations changed in light of the pandemic?
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What existing or new service would you like to promote or emphasize?
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How has your organizations goals and strategies shifted?
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How are you currently supporting your community or employees?
Adapting to the current situation with a video marketing campaign doesn’t have to be a hair-pulling experience, and there has been some fantastic examples of impactful video production lately. We’ve highlighted some powerful videos below and how they’ve tackled many of the issues they face during the Covid-19 pandemic:
#StayStrongStayConnected – TELUS
Here’s a great example of video marketing from Telus during a time when people are being inundated with stressful news coverage. Instead of selling a product or service, they communicate with their audience by simply spreading some positivity and joy. It’s an easy and effective use of cellphone footage and we love it!
Values – CANADIAN TIRE
During difficult times it’s important to let people know what matters to you. Canadian Tire does a great job with this 30-second commercial which shows their appreciation to family, community and to frontline healthcare workers.
Built for Right Now – FORD
You don’t always have to break-the-bank to create a powerful ad. This is a very simple and effective use of copy by Ford, and that’s why we love it. It touches on the rich history of the motor company while sharing some information about how they’re helping customers. Well done 👏
Reach Your Audience & Stay Safe
Right now we understand the importance of taking time to focus on health and family. Whether that means consulting a registered dietician like scn2xl, or simply reconnecting with loved ones. If you decide you need to re-structure your marketing plan, don’t hesitate to contact us below. If you’re currently struggling with a strategy or already have a concept in mind, we are available to provide remote marketing strategy sessions upon request. We are currently working with clients on ways to maximize video marketing efforts during covid-19, while respecting social distancing measures and we look forward to seeing you soon!
Stay safe.